The Communications Store

Way finding – Creative – Signage – Graphics

The Communications Store commissioned Branch to design a set of office graphics and wayfinding signage for their new Kensington location. The brief was to communicate safe passage around the building in a creative and graphic way. Branch managed the job from brief, through to production and final installation, ensuring the design and layouts were effectively applied on time and within the allocated budget.

TCS-Reception6 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Reception8 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

 

Interior graphics

As part of the office livery, we created a series of patterns based on The Communications Store identity. The patterns and choice of colours were introduced throughout the glass partitions, allowing privacy without diminishing the open and fresh feel of the environment.

TCS-Grid-6 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

 

TCS-Grid-5 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-MeetingRoom12 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-MeetingRoom5 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-MeetingRoom4 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

 

Icons

The icons allow for simple communication of key points around the office environment. These include relaxation areas, tea and coffee points, as well as cloak rooms and a fun take on bathroom signage. Our icons are styled in line with the friendly, clear approachable character of The Communications Store primary font, Brandon Grotesque, with it’s slightly curved edges and clean readable nature.

TCS-Icon6 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Icon7 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-icons way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Cloakroom-1 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Terrace-1 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Installation-4 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Kitchen-3 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

 

Room names

Our solution for the room names uses simple clear typography, punctuated by The Communications Store hexagon. Always placed at eye level and at a consistent, readable size, the navy blue room names are impactful and clearly aid navigation throughout the office.

TCS-Powder way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Cornflower way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Stationary way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Ocean-4 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

 

Wayfinding

The hexagonal styling and clean typography, inspired by The Communications Store logo, were used for the vinyl decal wayfinding. Our directional signage enhances the visibility throughout the building, which is negotiated regularly by The Communications Store staff, delivery couriers and clients.

TCS-Wayfinding-showroom way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Deliveries way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Exit way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Wayfinding8 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

TCS-Wayfinding4 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

 

TCS-Wayfinding9 way finding and graphics Logo London Branding Agency Brand Strategy Design Website Brand Identity Design Wall Graphics Office Graphics

Back to portfolio