Ping Pong

Campaign – Design – Identity – Promotion

Branch work closely with Ping Pong, the chain of dim sum restaurants  to create campaign identities, including Chinese New Year and Festive celebrations. The campaigns are rolled out across retail graphics for window displays, promotional literature, staff t-shirts, online banners and social media.

PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

 

Year of the Sheep

For the Chinese, the Year of the Sheep isn’t necessarily their favourite, there are 12 animals in the Chinese zodiac and the sheep is seen as one of the least desirable, even to the point of it being deemed unlucky. Branch turned this perception on it’s head and created a concept around luck. We designed an icon set based on traditional Chinese symbols for luck. Our set of symbols formed the basis of the campaign creative, used throughout the Ping Pong restaurants on window graphics, staff t-shirts and menu covers. The icons were also used within a specially created app which offered customers the chance to win various prizes.

PingPong-CHNY2015-Symbols PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-ABoard PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

 
PingPong-CHNY2015-Brochure PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Window5 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Print3 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Window3 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Window2 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Food1 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Food3 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

 

Christmas 2014

For the 2014 festive campaign we took inspiration from an essential part of the Ping Pong dining experience – chopsticks. Our creative included designing a ‘chopstick’ typeface to use throughout the campaign messaging, as well as making bespoke snowflake decorations from 800 chopsticks.

Our messaging was centred around it being ‘choppy outside’ encouraging people to come in and sample the delights of some delicious ‘season’s eatings’.

PingPong-CNY2014-Chopticks PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CNY2014-Typography PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CNY2014-Strapline1 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2015-Snowflakes PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year Chopsticks retail graphics

PingPong-CNY2014-Website PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year Chopsticks retail graphics

PingPong-CHNY2015-Poster PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year Chopsticks retail graphics

 

PingPong-CNY2014-Window PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year Chopsticks Font Typography retail graphics

 

Year of the Horse

The inspiration for the campaign identity comes from the original Mandarin character for Horse, with the final symbol given a more stylised and literal slant. The brushed style of calligraphy represents the concept of movement and travel which aligns with the key attributes of people born in the year of the horse. The creative was rolled out across restaurant window displays, traditional red Chinese New Year gift envelopes, promotional literature, staff t-shirts, web promotions and social media. The highly successful campaign helped to increase Ping Pong’s sales during the period by over £600,000.

PingPong-CHNY2014-Symbol1 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Symbol2 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Strapline PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Brochure2 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Envelope PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Facebook PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Tshirt PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Window6 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Vinyl PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Window7 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CHNY2014-Window5 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

 
 

Spring Menu

This campaign was all about the freshness of Spring and the vibrancy of the ingredients, oh, and the fullness of your tummy after indulging in the new Ping Pong set menus. The colours and messaging reflect the arrival of the new season and a quintessential method of Ping Pong’s dim sum food, freshly steamed parcels of goodness.

PingPong-Spring-Brochure PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Spring-Poster3 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Spring-Poster PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Spring-Strapline2-small PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Spring-Photography-Small PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Spring-Board PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

 

New Years Eve

New Years Eve is about excitement. Our campaign used a disco of coloured dim sum shapes creating the promise of a vibrant time at Ping Pong celebrating the turning of the year.

PingPong-CNY2013-Leaflet PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CNY2013-Pattern2 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-CNY2013-ABoard PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

 

Super 8

In China, 8 is considered a lucky number. The idea for Ping Pong’s Super 8 lunch menu, featuring 8 items for £8, was to bring you luck and to leave you feeling super full. Our creative was all about showcasing the appetising set menu, in a bold and engaging way.

PingPong-Super8-Number1 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Super8-Number4 PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Super8-Brochure PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

PingPong-Super8-Board PingPong-CHNY2015-Strapline Ping Pong Restaurant Promotional Campaign Seasonal Menu Design Identity Graphics Branding Chinese New Year retail graphics

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