Oasis

Campaign – Creative – Retail – Promotion

Oasis asked Branch to bring the windows and interior of their flagship London Store on Argyll Street to life. We’re always keen to be as creative with production techniques as we can and use the facade to it’s maximum, for some eye-catching impact.

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

 

London Fashion Week 2013

Branch worked with Oasis and Central Saint Martins to create their Spring 2014 London Fashion Week campaign. The Oasis flagship store was turned into a fairground with a mix of printed graphics, bespoke 3D lettering and real carousel horses, all combined to make for a vivid customer experience.

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

 

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

 

London Fashion Week 2014

Following on from the success of the previous fairground themed campaign at their Argyll Street store, Oasis decided to repeat the concept, but this time roll out the campaign nationwide. We created fairground inspired typography, imagery and graphics to dress windows and interiors throughout their UK stores.

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

 

Spring collection

For the spring campaign we decided to dress up the store fascia in the bright and vibrant patterns and textures from Oasis’ spring collection. We echoed the shapes of the beach huts and bird boxes, featured within the window displays, on the pelmets above the store windows. The shop became a welcoming ‘oasis’ of Spring activity.

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

Oasis-Spring-Campaign-06

Oasis London Fashion Week Creative Campaign London Oasis Promotion Promotions Promotional Campaign Fashion Design

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