Campaign – Creative – Retail – Promotion
Oasis asked Branch to bring the windows and interior of their flagship London Store on Argyll Street to life. We’re always keen to be as creative with production techniques as we can and use the facade to it’s maximum, for some eye-catching impact.
London Fashion Week 2013
Branch worked with Oasis and Central Saint Martins to create their Spring 2014 London Fashion Week campaign. The Oasis flagship store was turned into a fairground with a mix of printed graphics, bespoke 3D lettering and real carousel horses, all combined to make for a vivid customer experience.
London Fashion Week 2014
Following on from the success of the previous fairground themed campaign at their Argyll Street store, Oasis decided to repeat the concept, but this time roll out the campaign nationwide. We created fairground inspired typography, imagery and graphics to dress windows and interiors throughout their UK stores.
For the spring campaign we decided to dress up the store fascia in the bright and vibrant patterns and textures from Oasis’ spring collection. We echoed the shapes of the beach huts and bird boxes, featured within the window displays, on the pelmets above the store windows. The shop became a welcoming ‘oasis’ of Spring activity.