Campaign – Design – Identity – Promotion
Branch worked with M&M’s World in London designing and producing campaign graphics for their flagship store. Campaigns include Christmas and celebrating London during the Olympics in 2012.
London Olympics campaign
M&M’s asked us to produce an in-store campaign for the London store to celebrate the events during the summer of 2012 in the UK. As part of the campaign, we created a pop art inspired masterpiece made up of 58,320 M&M’s (to be exact). As we couldn’t use real M&M’s, we needed to create our own. The two sided frame, was over three metres wide and grabbed the attention of passers-by, making it a focal point for customers inside and outside of the store.
M&M’s World Celebration!
M&M’s World might be in the heart London, but it has a truly global reach. Branch wanted to capture and celebrate the international appeal of M&M’s, and what better way to do this than to fly the flag for each country with vibrant in-store graphics.
We were asked to produce Christmas graphics for M&M’s World in London’s Leicester Square. Our idea was a design that followed the contours of the colourful lights across the 40 metre windows and introduced some festive fun to the M&M’s characters seen throughout the store.
As part of the in-store campaign we produced some fun large format graphics across the four floors of the world’s largest sweet shop. Branch, in collaboration with our sister company The Graphical Tree, managed the print and installation from start to finish, ensuring a seamless design and production process.