KLC School of Design

Identity – Design – Digital – Promotion

KLC School of Design, a world renowned interior and garden design school, came to us for help with freshening up their brand identity and graphic language. Specifically, the brief was to create an identity that gave the school a modern, design-led and established look.

KLC-Logo-K-Garden-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

Logotype

We took inspiration from the geometry found within interior and garden design. The new KLC identity and graphic language is based on a 45˚ axonometric grid. Axonometry, or parallel perspective being an important graphic technique used by artists, architects, and engineers.

KLC-Logo-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Logo-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Logo-K-Fill-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Logo-K-Interior-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

KLC-Logo-K-Interior-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

Axonometric grid

This grid is the foundation of the bespoke graphic language we created for the KLC identity. Producing a consistent base, this allows for the patterns and shapes to be rolled out across brand collateral including brochures, stationery, magazine advertising, website and internal interior graphics.

 

KLC-Grid-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Type-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

Brand guidelines

To ensure the brand is displayed and used correctly we created a set of brand guidelines. The easy to understand rules and instructions guide the user in decisions ranging from use of the grid, through to imagery and setting typography.

 

KLC-Guidelines-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

Collateral

The application of the axonometric grid allowed us to create natural holding devices and a range of bold, engaging collateral which helped to bring the identity to life.

KLC-Stationery-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Stationery-Folder-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Comp-Slip-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

Brochures

To promote KLC’s courses we produced a series of information booklets. This allowed for the use of impactful imagery to be paired with sharp minimal layouts that feature overlapping forms to create engaging design-led communications.

 

KLC-Brochure-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Brochure-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Brochure-03 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Brochure-04 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

Advertising

Advertising is very important for KLC to encourage potential students to participate in open days and find out more information about studying at KLC. A series of eye-catching adverts were created to feature in publications such as Elle Decoration, House Beautiful and World of Interiors.

KLC-Press-Advert-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

Interior graphics

The interior of the studios at KLC required alignment with the rest of the brand collateral to brighten up the corridors and make it an engaging place to study. Using the grid, we produced large, bold graphics, applying a design aesthetic to the internal environments.

KLC-Interior-Graphics-01brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Interior-Graphics-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Interior-Graphics-03 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

Website and social media

Following our style guide, KLC’s in-house team developed a responsive website that brought KLC’s online presence up to date with the identity refresh.

KLC-Website-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

KLC-Website-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

KLC-Social-Media-01brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

Welcome packs

On joining KLC, students receive welcome packs that contain an essential tool kit for the year ahead. The tool kit was placed within a bespoke tote bag that the students could keep and reuse.

KLC-Tote-Bag-01 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

KLC-Tote-Bag-02 brand identity and graphic language London branding agency brand strategy brand identity design website design logo design KLC School of Design

 

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