Strategy – Naming – Identity – Digital
Branch were approached by two architects who had an idea for a premier, tailor-made service that would enrich homeowners’ lifestyles. Working closely with the client we helped them find a unique name, define a strategy and create an identity that perfectly reflects their position and approach of ‘proud to serve’ with a ‘keen eye for detail’.
We created a versatile logotype which combines the elegance and intricacies of the fonts Domaine Display and Caslon. The identity creates a perfect blend of modernity and heritage, and retains these characteristics when stacked or reduced down to a symbol.
To ensure a strong and consistent output, we produced a set of identity guidelines that takes the viewer through the brand ‘philosophy’ and provides insight on how to use the various elements from logos to colour palettes and photography.
To create a strong visual style, photography was essential. We commissioned photographer György Kőrössy to shoot a wide range of properties, both interior and exterior, to capture the prestige of the homes Footman & Butler care for.
To reflect the high end nature of Footman & Butler’s offering, a mono palette coupled with luxurious materials were selected to create an opulent and sophisticated stationery set. This extended to a tri-fold folder, pens, keychains and even a complementary wine bottle.
A responsive website was created to communicate their impeccable service and deep understanding of property management with the aim of attracting prospective clients. Utilising dynamic photography and contemporary typographic compositions to create an impactful and stylish online presence.
“Branch have been an absolute pleasure to work with, they care as much as we do, if not more about the brand identity/marketing of our brand. We chose Branch because of how professional and personal they were, welcoming, understanding and had straight forward answers to straight forward questions. For the service they provide their price is also very competitive and have been very flexible and accommodating with their scope of services. They always made time for us and carefully explained the whole process and narrative behind the decision making and paths chosen. Lastly Branch are a bunch of very talented individuals who are a pleasure to work with and have delivered a quality service, which we believe we wouldn’t have got elsewhere.”
Director – Footman & Butler