Strategy – Identity – Digital – Print
We worked with the University of Cambridge’s publishing house, Cambridge University Press to produce an identity for their new digital publishing format, Cambridge Elements – original, concise, authoritative, and peer-reviewed pieces of work, organised into a focused series. Cambridge Elements is the first in a series of briefs we are currently undertaking with Cambridge University Press.
A flexible identity
The challenge of this brief was to produce an identity consistent enough to become easily recognisable, yet flexible enough to cover the multitude of subjects that the brand will produce. Clean and simple typography with subtle flourishes were employed next to an iconic symbol that could change its colour, be flooded with imagery or even outlined, but still maintain it’s form.
The Cambridge Elements symbol consists of three blocks, taken directly from the uppercase E of Elements, which represents the format as a series as well as multiple input sources. The minimalistic nature of the icon reflects the clean and clear presentation of the texts.
The visual language developed for Cambridge Elements is bold, colourful and flexible. Deriving from the symbol, the graphics can be positioned in any manner of ways, to create striking layouts, or subtle divisions. However it’s applied, the language has a strength which instantly unifies.
Cambridge Elements’ online presence sits firmly within Cambridge University Press’ website, which was another challenge for the identity, it needed to feel like part of the main website, but still stand out. The live site can be seen here cambridge.org/elements.