Our approach, which is based upon a five stage process, defines the way we work and aids us in the creation or development of a brand identity that reflects a unique personality, offering and proposition.
Each step complements and informs the next, building an identity through a structured series of stages. Every stage adapts to a project’s unique requirements whilst retaining the form we feel is needed to thoroughly answer the brief.
To truly understand, first we must listen.
The first stage of any project starts with a conversation to understand you and your aspirations. Then we work closely with you to set out an accurate brief – the more comprehensive the better – and then a schedule for the entire project based on your requirements.
All truths are easy to understand once they are discovered; the point is to discover them.
The aim of this stage is to complete a full situation analysis. Who are you? What are you saying? How are you saying it? Who are your competitors and what are they saying? What is right and what is wrong? The key is to ask the right questions.
Don’t let others define you. You define yourself.
Working with our strategists and writers, and based on what we’ve heard and discovered, together we’ll form a series of internal core statements, a story and tone of voice. All of which will establish a clear strategic direction.
Creative thinking inspires ideas. Ideas inspire change.
We will produce a concept that answers the findings of the Discover and Define stages, a true visual reflection of your organisation. This solution will define your point of difference and stand the test of time.
Deliver excellence today and build the best possible base for the future.
This stage will see us apply the finalised creative and messaging to all of the agreed deliverables based on the requirements of the initial brief.
We have the pleasure of working with some great clients, large and small, and also in a wide variety of industries.