Every now and again, a project comes along and you can just tell there are big things ahead. You look at the artwork, and there is just the right amount of intrigue and style to make it captivating. You may know nothing about what it is you have in front of you, but you just… know.
Towards the end of 2016, we were contacted by Goldcrest Films, a client we have enjoyed working with on a number of occasions. They wanted us to update the window graphics at their Lexington Street post-production studio to advertise an exciting new project they were working on. A few brief words such as ‘new BBC One drama’ and ‘Tom Hardy’ were all we needed to hear. It was then that we learnt of a new production called Taboo.
We received the artwork assets from our client, and were immediately taken in by the mysterious, moody black and white side profile shot of Mr Hardy, along with the gothic type complementing it. It was obvious that this would look fantastic in large format running as a display along the side of Goldcrest’s building and would make a big impact.
We effectively had three canvases to work with and had to advertise the production as well as Goldcrest themselves. We had the authority to use the assets as we saw fit and so opted to put these in a sequence. The first window set just had the main image of the mysterious face, something to stoke up interest and make people look twice (the image itself is quite unnerving). The middle window had the name of the programme with a very faint close up of the face image in the background, with the final window displaying the Goldcrest logo.
When the visuals were all signed off by the production companies and distributors involved, the artwork was sent to The Graphical Tree for printing. Once a test print had been approved by our creative team, the artwork was rolled out and carefully applied by one of our trusted installers.
The idea was to be as minimalist as possible, to make people stop and look into this more, to build anticipation. Much like the show itself, whose first episode aired to much interest (particularly on social media) on Saturday 7th January. It is an atmospheric, slow burning tale that offers much but gives little away.
It is a great feeling when you are briefed on a project where, at first, you know little about it. Then, as time goes on, you see more and more mentions in both mainstream and social media. The pace picks up and everyone is talking about it. Then you can proudly say that you were a part of that.
I think it’s fair to say some members of the studio would love to work on other projects featuring Tom Hardy too. So if you happen to see this Mr Hardy, please do get in touch. And send photos.