As the summer sun dwindles and the winter nights draw in closer, we at Branch do not lament the changing of the seasons as we swap our t-shirts for our sweaters; it is that time again when we celebrate Branch being another year older.
This month sees us turn a sagely 8 years old, in a year remembered certainly for historical political decisions and uncertainty, and a year that has had many businesses across all sectors holding their collective breaths to see what happens next. Despite this, we at Branch have much to be thankful for, as we have had the pleasure of building our thriving portfolio with some absolutely cracking projects with some truly wonderful clients.
February saw us starting to tackle a new identity for Movi, a revolutionary video app that challenges how we experience video. Working with our key collaborators, our full strategic analysis of the company and the product led to a unique, striking and relevant identity, one that has now been fully implemented with some amazing feedback.
We also had the honour of working with Cambridge University Press, finalising the identities for Cambridge Core, a new academic online platform, and Cambridge Open, the system that houses Open Access which is a method for making scholarly research permanently available. We were also tasked with designing and producing various collateral and comms utilising the new identities, an exciting progression for Cambridge University Press.
This is only a snapshot of what Branch has worked on this past year, but we are thankful to all of our clients and collaborators for working with us and giving us the opportunity to produce creative that we are truly proud of.
This year has also seen Branch expand with new staff on board, increasing our offering and adding value to clients old and new. We’ve also been refining our five stage brand identity processes to make it even more successful, which has resulted in achieving that all important ‘right first time’ goal more frequently.
So, bring on the cold, let those early nights come, because by the time we’ve finished celebrating, the welcome aroma of mulled wine will be prevalent in London, and then it’s celebration time all over again.