Recently we had great pleasure in welcoming Michaelchurch Escley Primary School to the studio. Pupils from years 4, 5 and 6 of the Herefordshire based school, along with teachers and parents, were on a residential to London, and as part of their trip, they stopped by to find out about what we do here.
We had a great discussion around exactly what graphic design is and specifically, identity design. Then to demonstrate, we ran through a few case studies of past and present work. No other project seemed more apt to talk through, than one that had just gone live, only a few days before they arrived, and was centred around children; our identity for an agency that represents young talent, Daisy & Dukes.
Everyone responded really enthusiastically to the Daisy & Dukes brand, especially the colours and patterns that make up the foundations of the identity. This gave us an idea. We offered the pupils a chance to contribute to the identity by creating a series of patterns. The only limit on their creativity was the use of the specific colour palette.
After a few days, we got the results back and it’s safe to say that they were as exciting and energetic as we’d hoped. They had really stepped up to the challenge and given us a really fresh perspective on the visual language. We had a great time reviewing the submissions and then digitising them.
Below are the final results, which we couldn’t be happier with. Thank you to everyone that contributed and that visited us here at the studio. You’re welcome back any time, and who knows, maybe in a few years that will be on work experience or as an intern. Thanks also to Julie North for supplying a few shots of the studio talk.